"Khaki has always been a popular colour in Ukraine, for casual and outerwear, but it's become more than just a style, it is the visual identity of an entire nation at war," Solovey says. "But not every day, that would be too repetitive," says the pensioner who livened up her outfit with a sleeveless candy-pink down jacket.
Svitlana, 62, chose a khaki tracksuit to go out to Kyiv's city centre because "our times require it." The monochromatic trend invaded women's fashion too, from manicured fingertips to small accessories. "Many people started wearing khaki, which is associated with our army, that way we don't forget what is going on and help, in our way," says 30-year-old Denys, walking in Kyiv in a khaki designer jacket. In the country that announced general mobilisation for men between 18 and 60 years old on 25 February, army green has also been adopted en masse by civilians. "They say: 'my country is fighting and I am wearing the same simple and convenient outfit as people who go down to underground shelters'," Solovey adds. "And these are very cheap sneakers, signalling simplicity," Tanya Solovey, a fashion history researcher and former Vogue journalist, tells AFP. Since the first day of the war, he has been wearing olive T-shirts revealing his biceps, topped by khaki fleece on cold days, along with cargo trousers and sneakers in the same tones.
#Camouflage wedding dress code
In the eight months of war, his people have followed his sartorial lead.Įven civilians far from the frontlines have adopted their president's khaki dress code turned weapon of communication.Īs Ukraine's army chief, Zelensky could wear the national military uniform, but he swapped his suits for more relaxed civilian outfits with military tones.Īlso read: Ukraine's punk poet sees victory for 'transformed' homeland Follow /CosmoBeauty.Ukrainian President Volodymyr Zelensky created the trend by wearing khaki outfits in every setting since the beginning of the Russian invasion in February. Get non-boring fashion and beauty news directly in your feed. With additional reporting by Christine Bettlach Anderson. They usually order the same day they come in and I've never had a bride say she wasn't happy with her gown, even when they've bought it sight unseen from the website." They are so unique! They know what they want and they are so excited when they find it. "I used to do traditional bridal, but now I only do camo," Gust said. But when the girls find out it's there, the orders snowball and I get the reorders." "Some stores are squeamish about it because they think it's ugly.
In spite of how popular the queries for camo wedding dresses are on Google, "camo is not for everyone," Gust said. Jamie Miles, managing editor of and former managing editor of The Knot, told me that "weddings are getting more casual, so people are looking to showcase their personalities in more unique ways." Miles continued: "There's definitely a shock factor there for me, but, at the same time, it's kind of nice to see that people are incorporating their personality more into their weddings." She wants a camo wedding dress and everyone in her wedding party in camo too. "The girl who hunts or just loves camo, she's not going to wear a traditional wedding dress. "With Duck Dynesty being so popular back then, I just thought there was a need," she said. Gust began making camo wedding dresses about five years ago. Even designer Leisha Gust of Minnesota-based bridal boutique Lady Camo Bridal was surprised when I told her just how many people out there were searching for camo wedding dresses.
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